We don't fix people.
We free them.
We don't just optimize performance. We free the performer.
Why Leaders Choose The Freedom Lab
Support that's cost-effective, always available, and proactively builds winning performance.
2x More Cost Effective
Year-long support to the entire team for 1/2 the cost of one FTE. Real ROI you can measure.
We're on Offense
We don't just defend against pressure or anxiety — we actively build freedom, culture, and identity that translate directly into winning.
24/7 Support
Performance support that matches the reality of competitive schedules — available anytime it's needed.
From first contact to freedom
A proven, repeatable path from where you are to where you were made to be.
Discover
One call. No pitch. Just clarity. We identify where fear is showing up in your leadership or performance.
Sign-Up
Clear next steps. No friction. You're in within minutes and your journey begins immediately.
Exchange
We identify the lies and replace them with truth. Fear out. Identity in.
Perform
When the mind is free, performance follows — on and off the field.
Walk in Freedom
Confidence becomes your operating system. You don't graduate from freedom — you practice it.
Sustain
Ongoing support keeps you growing. Freedom isn't a finish line — it's a way of life.
Our flagship offering
A season-long partnership with your entire team.
What integration looks like
Over the course of the season we'll work with:
- The entire roster — shared language, practical tools, identity, pressure response
- Coaching staff — decision-making, leadership alignment, emotional tone
- Team culture — standards, accountability, connection, ownership
- Moments that matter — pre-season, mid-season adversity, postseason pressure
What our clients are saying
"I'm proud of the national championship… but I'm most proud that all of these players know WHO they are… regardless of their performance."
"Freedom Lab helped me slow down and actually deal with the fear underneath my game. I'm learning who I am — and I'm learning to compete more free."
"Going through the Freedom Lab process changed my whole experience on the field. I played the best soccer of my life, but more importantly, I got my joy back."
Leaders in these leagues have trusted us
Ask about our other offerings
Every leader, every team, every context — we have a path for you.
1 on 1 Coaching
- Deep identity work personalized for you
- Ideal for high achievers
- Align your daily actions with your life purpose
Team Workshop
- 60–90 minutes
- Customizable for organizations and teams
- Leave with actionable tools and resources
Join a Cohort
- 4–6 week journey
- Join by yourself or with your team
- Personal coaching + collective insight
What we value
We empower and guide people to move from fear to freedom through the process of discovering their true identity and learning to live from it.
Ready to find your freedom?
Have some more questions? Fill out some info and we will be in touch shortly. We can't wait to hear from you!
More Than Mental.
It's Identity.
Built by pro athletes.
Proven by CEOs.
Perfected for you.
Who We Are
The Freedom Lab exists to empower and guide people to move from fear to freedom through the process of discovering their true identity and learning to live from it.
We work at the intersection of identity, performance, and leadership — helping athletes, coaches, and executives break free from the fear that quietly holds them back.
Meet the Founders
Cam Michael
A former D1 athlete who is passionate about helping people move from fear to true identity. Having played basketball at a high level, he understands the pressures that athletes and leaders face, both on and off the field.
For over a decade, Cam has worked with athletes, teams, and organizations, equipping them with the mindset and faith needed to step into their true calling. His experience speaking in front of large groups, coaching leaders, and delivering powerful messages has made him a sought-after voice in sports, ministry, and leadership circles.
Tate Unruh
A former pro basketball player turned entrepreneur and leadership coach, with a proven track record of excellence.
As a sales leader, business owner, and founder, Tate understands the pressures of high performance and the importance of staying true to who you are.
As co-founder of The Freedom Lab, Tate is driven by a passion to help athletes and business leaders break free from fear, unlock their true potential, and live with confidence and freedom. Known for an uplifting spirit and a gift for bringing out the best in others, Tate creates powerful spaces for growth and transformation.
Don't take it from us.
Take it from a National Champion.
After years of knocking on the door, they embraced the Freedom Lab — living from identity, playing free of fear — and had their best season ever, joyful, confident play capped by a national title.
Success Redefined
They redefined success, pressure lost its power — and a free, more resilient team emerged as a result.
Fear Out, Identity In
By practicing identity in community, the team removed the hidden fears that quietly sabotage performance and culture over a season.
Performance That Follows Freedom
As fear diminished and trust grew, players competed freely, resulting in the most successful season the program had ever experienced.
Perform from Freedom.
Not Fear.
The pressure to perform is real. The fear underneath it is, too. We help athletes and teams compete from who they truly are — not who fear says they have to be.
What integration looks like
- The entire roster — shared language, tools, identity, pressure response
- Coaching staff — decision-making, leadership alignment, emotional tone
- Team culture — standards, accountability, connection, ownership
- Moments that matter — pre-season, adversity, postseason pressure
Proof it works
Success Redefined
They redefined success, pressure lost its power — and a free, more resilient team emerged as a result.
Fear Out, Identity In
By practicing identity in community, the team removed the hidden fears that quietly sabotage performance and culture over a season.
Performance That Follows Freedom
As fear diminished and trust grew, players competed freely — the program's most successful season ever.
National Champions
"I'm most proud that all of these players know WHO they are… regardless of their performance." — Jenny Glenn, Head Coach MSU Denver
Our flagship offering
A season-long partnership with your entire team.
Roster & Athletes
- Shared language and identity frameworks
- Practical tools for pressure response
- Individual identity work
- Group cohort sessions
Coaches & Staff
- Decision-making under pressure
- Leadership alignment and emotional tone
- Culture-building frameworks
- 1:1 coaching available
Why teams choose The Freedom Lab
2x More Cost Effective
Year-long support to the entire team for 1/2 the cost of one FTE. Real ROI you can see in culture and results.
We're on Offense
We don't just defend against pressure — we actively build freedom, culture, and identity that translate directly into winning.
24/7 Support
Performance support that matches the reality of competitive schedules — available anytime it's needed.
Your Team Is Capable
of So Much More.
High school athletes face more pressure than ever — social media, college recruiting, identity crises. We help coaches lead their teams into freedom, not just performance.
Equip Your Team to Compete from Identity
The best high school coaches know that X's and O's only go so far. The real battle is in the mind — in the identity of every player on your roster.
We come alongside your coaching staff to build a culture where athletes know who they are, compete free of fear, and bring the best version of themselves to practice and game day.
- Team workshops — 60–90 minutes, in-person or virtual
- Identity frameworks players can use immediately
- Practical tools for coaches to reinforce daily
- Pre-season culture-setting sessions
- Mid-season adversity support
- Postseason reflection and growth
For Your Athletes
Help your players discover who they are beyond their sport — and watch how that freedom transforms their performance, relationships, and joy for the game.
For Your Staff
We help coaches lead from strength and identity — not anxiety and fear. When the coach is free, the team feels it.
For Your Culture
Culture is built in the everyday moments. We give your team a shared language and set of tools that make freedom the standard — not just an idea.
Success has a cost.
Most leaders pay it internally.
Stop paying the hidden cost of success and start getting the return you actually want — clarity, freedom, and joy.
This is not for leaders looking for tactics, shortcuts, or surface-level coaching.
"Unlike any coaching I've experienced, this work helped me operate from who I truly am, not just react to problems. It's offense, not defense."
— Business Owner, 50+ Employee Company"Most life coaching feels reactive. Here, I'm building clarity and momentum from my identity. These guys are proactive."
— CEO, Multi-State Tech Company"For me, it wasn't about fixing what's broken — it's about unlocking who you already are and using it to move forward."
— Owner & Operator, Global OrganizationFounders and execs who want clarity, freedom and growth:
We work with leaders who know something is off — and are ready to address what's actually beneath the surface.
2x More Cost Effective
Year-long support to the entire team for 1/2 the cost of one FTE. Real, measurable ROI.
We're on Offense
We don't just defend against pressure or anxiety — we actively build freedom, culture, and identity that translate directly into winning.
24/7 Support
Performance support that matches the reality of competitive schedules — available anytime it's needed.
Proven results for leaders
"Unlike any coaching I've experienced, this work helped me operate from who I truly am, not just react to problems. It's offense, not defense."
— Business Owner, 50+ Employee Company"Most life coaching feels reactive. Here, I'm building clarity and momentum from my identity. These guys are proactive."
— CEO, Multi-State Tech Company"For me, it wasn't about fixing what's broken — it's about unlocking who you already are and using it to move forward."
— Owner & Operator, Global OrganizationA Proven Process
- You're moving, but not as freely or fully as you could be
- You feel the weight of success and want to lead from your true self
- You want freedom and joy alongside business growth
- There's untapped potential in how you lead yourself and your team
This is not for leaders looking for tactics, shortcuts, or surface-level coaching.
A Proven Process
Discover
One call. No pitch. Just clarity on where fear is costing you freedom in your leadership.
Align
We identify the lies underneath the pressure and replace them with your true identity.
Action
Practical tools and frameworks that move you from insight to real change in how you lead.
Growth
Sustained freedom. Confidence becomes your operating system — in the boardroom and beyond.
Freedom Lab Presents
World-class
leadership.
World-class golf.
For a world-class
experience.
Every hour has been crafted to move you. Prepare to be wow'd through the way we host, empower and have fun with you.
Where Great Leaders Are Forged
The Freedom Lab Leadership Experience isn't just another conference. It's a deliberate, curated two-day journey that blends proven leadership tools with shared adventure — because the most transformative conversations happen outside the boardroom.
You'll leave with actionable frameworks, deeper self-awareness, and a network of high-caliber leaders who push you forward.
A Setting as Exceptional as the People in It
Two Days. Fully Designed.
Every hour has been crafted to move you — mentally, relationally, and physically.
Big Cedar Resort — America's Premier Wilderness Resort
Nestled in the Ozark Mountains above Table Rock Lake, Big Cedar Resort is the backdrop your leadership journey deserves. Founded by Bass Pro Shops founder Johnny Morris, the resort has hosted Presidents, CEOs, and PGA Tour events.
Our experience takes full advantage of this extraordinary setting — from championship golf to waterfront dining to lodge accommodations that feel a world apart from the ordinary.
- Top of the Rock — home to the only par-3 course to host a PGA Tour event (Payne's Valley)
- Ozarks National — designed by Bill Coore & Ben Crenshaw, consistently ranked top 50 in the US
- Buffalo Ridge Springs — a stunning Tom Fazio original on the ridgeline
- Devil's Pool Restaurant & Worman House — fine dining unlike anywhere else
- Private lodge accommodations included for all attendees
- Spa, clay shooting, kayaking, and outdoor experiences on-site
World-Class Golf
Three championship courses including Payne's Valley — one of Golf Digest's top new courses in America.
Fine Dining
Devil's Pool and Worman House offer resort dining that rivals any city restaurant — all included.
Lodge Accommodations
Rustic-luxe rooms and cabins perched above Table Rock Lake. Lodging fully covered for all attendees.
Outdoor Adventures
Clay shooting, kayaking, hiking, and more for non-golfers and between-session relaxation.
Choose Your Experience
Lodging, meals, and golf are fully included. This is a complete, all-in experience — no hidden costs.
- All 4 Leadership Sessions
- 2 nights lodging (shared room)
- All meals & fine dining
- 2 rounds of championship golf
- Welcome swag bag
- Private community access
- All 4 Leadership Sessions
- Private lodge room or cabin
- All meals & fine dining
- 2 rounds of championship golf
- Priority course selection
- Premium welcome gift box
- Private community access
- 1:1 debrief call with facilitator
- Everything in Premier
- Custom team session add-on
- Reserved block of rooms
- Co-branding opportunities
- Volume pricing available
- Dedicated point of contact
Join Us as a Partner
We're pursuing a small number of world-class brand partners who want direct access to a curated room of 40 high-impact leaders. Partnership opportunities are exclusive, high-visibility, and deeply integrated into the experience.
Golf & Equipment
Exclusive equipment brand presenting on-course, logo placement on all carts and gifts, product demo opportunity before the round.
Spirits & Beverage
Named sponsor of evening dinners. Signature cocktail on menu, branded pours during social hours, product featured in welcome gift box.
Leadership & Learning
Resource partner for the leadership sessions. Books, tools, or assessments featured in the curriculum with co-branding on session materials.
Lifestyle & Luxury Gifts
Products featured in premium welcome gift bags delivered to every attendee's room upon arrival. High-end, experience-forward brands preferred.
Financial & Business Services
Presenting sponsor of a leadership session with brand integration, speaking opportunity, and priority access to attend as a participant-partner.
Health & Wellness
Morning or evening wellness activation — breathwork, recovery, or movement session branded to your company. Optional product sampling at meals.
Partnership packages start at $2,500 and include naming rights, gifting, and direct attendee access.
Inquire About Partnership →40 Seats. No Exceptions.
This experience is intentionally small so every conversation matters. Once we're full, we're full.
Contact Us
Have some more questions? Fill out some info and we will be in touch shortly. We can't wait to hear from you!
Let's start the conversation
Whether you're an athlete, a coach, an executive, or someone who just wants to learn more about The Freedom Lab — we'd love to connect.