We don’t fix people
We free them
Season-long support for programs that care about culture, confidence, and results.
Built by former D1 & pro athletes
Why Sports Leaders Choose The Freedom Lab
Season-long support that’s cost-effective, always available, and proactively builds winning performance.
We’re on offense
We don’t just defend against pressure or anxiety—we actively build freedom, culture, and identity that translate directly into winning on the pitch.
5x more cost effective
Season-long support to the entire program for 1/5 the cost of one FTE.
24/7 Support
Performance support that matches the reality of competitive schedules—available anytime it’s needed.
What our clients are saying
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“I’m proud of the national championship... but I’m most proud that all of these players know WHO they are... regardless of their performance”
- Jenny Glenn
(Head coach, MSU Denver, 2025 national champion)
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“Freedom Lab helped me slow down and actually deal with the fear underneath my game. I’m learning who I am—and I’m learning to compete more free.”
- Jevon Porter
(Mizzou basketball)
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"Going through the Freedom Lab process changed my whole experience on the field. I played the best soccer of my life, but more importantly, I got my joy back"
- Joshua Peterson
(2025 All-American)
Leaders in these leagues have trusted us
Don’t take it from us. Take it from a National Champion!
After years of knocking on the door, they embraced the Freedom Lab—living from identity, playing free of fear—and had their best season ever…joyful, confident play capped by a national title.
01
Success redefined
They redefined success, pressure lost its power—and a freer, more resilient team emerged as a result.
02
Fear out, Identity in
By practicing identity in community, the team removed the hidden fears that quietly sabotage performance and culture over a season.
03
Performance that follows freedom
As fear diminished and trust grew, players competed freely, resulting in the most successful season the program had ever experienced.
Our flagship offering
A season-long partnership with your entire team
What integration looks like
Over the course of the season we’ll work with:
The entire roster (shared language, practical tools, identity, pressure response)
Coaching staff (decision-making, leadership alignment, emotional tone)
Team culture (standards, accountability, connection, ownership)
Moments that matter (pre-season, mid-season adversity, postseason pressure)
Simple Math
Hiring a single sports mental performance professional can cost $80K–$120K per year.
The Freedom Lab supports your entire roster with shared language, practical tools, identity work, and pressure-response training — at 1/5 of the cost.
No hiring. No benefits. No turnover.
100% Contract Retention
Our work earns trust over time: every program we’ve partnered with has renewed, resulting in a 100% contract retention rate.
From first contact to freedom
Discover
One call. No pitch. Just clarity.
Sign-up
Clear next steps. No friction. You’re in within minutes.
Exchange
We identify the lies and replace them with truth.
Walk in Freedom
Confidence becomes your operating system.
When the mind is free, performance follows—on and off the field.
Perform
Sustain
You don’t graduate from freedom—you practice it.
Start simple. Press Play.
What is the freedom lab all about?
Preview
The Freedom Lab Podcast
Ask about our other offerings
60-90 minutes
Customizable for organizations and teams
Leave with actionable tools and resources
Team Workshop
Deep identity work personalized for you
Ideal for high achievers
Align your daily actions with your life purpose
1 on 1 Coaching
Join a Cohort
4-6 week journey
Join by yourself or with your team
Personal coaching + collective insight
What we value
We empower and guide people to move from fear to freedom through the process of discovering their true identity and learning to live from it.
Contact us
Have some more questions? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!