More Than Mental. It’s Identity.

Founded by athletes. Designed for athletes.

Our mission: The Freedom Lab exists to empower and guide people to move from fear to freedom through the process of discovering their true identity and learning to live from it.

Who we are

Cam Michael

Smiling young man with short dark hair, wearing a light-colored collared shirt, standing inside a modern building with large glass windows.

Cam is a leading light and healing voice!

He is a former D1 athlete who is passionate about helping people move from fear to true identity. Having played basketball at a high level, he understands the pressures that athletes and leaders face, both on and off the field.

For over a decade, Cam has worked with athletes, teams, and organizations, equipping them with the mindset and faith needed to step into their true calling. His experience speaking at in front of large groups, coaching leaders, and delivering powerful messages has made him a sought-after voice in sports, ministry, and leadership circles.

Tate Unruh

Professional young man in a suit smiling in a modern office with large windows and natural light.

Tate is a way-maker!

A former pro basketball player turned entrepreneur and leadership coach, with a proven track record of excellence.

As a sales leader, business owner, and founder, Tate understands the pressures of high performance and the importance of staying true to who you are.

As co-founder of The Freedom Lab, Tate is driven by a passion to help athletes and business leaders break free from fear, unlock their true potential, and live with confidence and freedom. Known for an uplifting spirit and a gift for bringing out the best in others, Tate creates powerful spaces for growth and transformation.

Contact us

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