Keynote speeches on living and leading free.
Tate Unruh helps athletes, coaches, and executives trade fear-driven performance for identity-rooted freedom — turning inner clarity into their sharpest competitive edge.
A career of high performance.
Tate's competitive background — college basketball at Northern Colorado through a professional career overseas — is where the Fear to Freedom framework was tested first, long before it became a keynote.
Featured & trusted
Real feedback from people Tate has spoken to and coached.
It’s more than just someone getting on a stage and talking—it’s truly figuring out who you are.
It’s way deeper than quick-hitting, surface-level information—it’s an experience.
As a leader, he challenged me in all the right ways. Super impactful!
Live, in the room, with a crowd leaning in
Recent keynote at the Head Coach Training Center (presented by JustPlay Sports Solutions), Orlando.
Talks built to move a room from fear to freedom
Each keynote is adapted for the audience — teams, athletes, or executive groups — and grounded in Freedom Lab's identity-based frameworks.
Fear to Freedom
Tate's signature talk on identifying the fear-based patterns that quietly run a team or a life — and replacing them with an identity strong enough to perform under pressure.
Flow vs. Force
Why the hardest-charging performers often get their worst results by forcing outcomes — and how to lead, compete, and coach from flow instead of pressure.
The Best Version of You
A practical framework for closing the gap between who you are on your best day and who shows up under stress — and making the best version the default.
Frequently asked questions
Everything to know before you reach out.
What topics does Tate speak on?
Three signature talks: Fear to Freedom, Flow vs. Force, and The Best Version of You — each adapted to fit your audience, whether that’s an athletic program, a coaching conference, or a corporate leadership team.
Who is this for?
Athletic programs and coaching staffs, corporate and executive teams, and coaching conferences nationwide — anyone ready to move a room from fear-driven performance to identity-rooted freedom.
What does it cost to book Tate?
Every event is scoped individually based on format, audience size, and travel. Share your rough budget on the form below — it’s optional — and Tate will follow up with options that fit.
How long are the talks?
Formats range from a 30-minute keynote to a full-day workshop — 30, 45, or 60-minute keynotes, a 90-minute workshop, or half- and full-day sessions.
Does Tate travel nationwide?
Yes — Tate speaks at athletic programs, corporate offsites, and coaching conferences across the country.
Bring Tate to your next event.
Corporate offsites, team leadership trainings, coaching conferences, and athletic programs nationwide. Share the details below and Tate will follow up to evaluate fit.